Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

David Beckham partners with L’Oréal to launch men’s grooming brand

With one foot already in the fashion world, the former soccer star is branching out into cosmetics with the launch of his debut men’s grooming brand, House 99. Developed in partnership with L’Oréal Luxe, this new product line is inspired by David Beckham’s iconic style, combined with British barbershop culture and a certain expertise in crafting products for hair, body, beard and even tattoos.

Inspired by the British barbershop culture, David Beckham’s first global grooming brand is called House 99.  ©Courtesy of House 99

Inspired by the British barbershop culture, David Beckham’s first global grooming brand is called House 99. ©Courtesy of House 99

Back in 2016, the L’Oréal group announced a major collaboration between its Biotherm brand and David Beckham, leading to the creation of a skincare range. Almost two years later, the former England midfielder is back working with L’Oréal Luxe, this time to design his own men’s grooming brand.

This new global brand seeks to meet men’s needs while upgrading their daily grooming routine (hair, body, beard, face, tattoos). With this debut range, David Beckham hopes to provide the tools men need to create new styles and experiment with their look.

Inspired by the various styles of David Beckham, the House 99 brand gives rise to a range of 21 products (including beard oil, beard and hair balm, hair pomade, tattoo moisturizer, face moisturizer) with formulations based on quinoa and spirulina.

David Beckham launches his own men’s grooming brand.  Photo: © Courtesy of House 99

David Beckham launches his own men’s grooming brand. Photo: © Courtesy of House 99

The House 99 range will launch February 1 in the UK, exclusively at Harvey Nichols, before rolling out to other retailers in the UK and 19 countries worldwide from March 1, 2018. Pricing is yet to be announced.

Premium Beauty News with AFP/Relaxnews

Portfolio

  • David Beckham launches his own men's grooming brand. Photo: © Courtesy of (...)
  • David Beckham launches his own men's grooming brand. Photo: © Courtesy of (...)
  • David Beckham launches his own men's grooming brand. Photo: © Courtesy of (...)
  • David Beckham launches his own men's grooming brand. Photo: © Courtesy of (...)
  • David Beckham launches his own men's grooming brand. Photo: © Courtesy of (...)
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Los Angeles unveils conference programme

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
job opportunities
Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close