Conference: How beauty brands successfully engage customers?

The annual Beauty Trends & Innovations Conference - From Insight To Engagement will take place in London on 24th September 2015. The event will gather 21 beauty brand and retailer speakers from Tesco, P&G, Debenhams, The Body Shop, Unilever, QVC, Dermalogica, REN Skincare, CODE Beautiful, OK Magazine, Aromatherapy Associates, feelunique.com, Fleur de Force, Women’s Health, Aurelia Probiotic Skincare, Caudalie and others.

“Speakers will share compelling insights into the latest customer trends for profitable innovations in beauty,” explain the organisers.

Alongside other senior marketers and innovators Caroline Rolfe, Global Director of Digital at ghd and Sian Sutherland, Founding Partner - Chief at Mio & Mama Mio will discuss the innovative tips and words of wisdom of beauty brands that successfully engage and influence customers and retailers.

“Engagement should always be based on a value proposition – for customers to engage they need to get value from you as a brand. You have to ensure that any interactions you encourage are seamless – the minute you overcomplicate anything you will lose them,” explains Caroline Rolfe.

“We live in an era of absolute transparency and consumer power. If you are a brand based on truth and integrity, this gives you an even playing field with all other brands. That has to be a good thing!” adds Sian Sutherland.

With fresh case studies, insights and experiences, the conference aims to uncover marketing strategies and market trends to help marketers within the beauty industry to profit from increased customer and retailer engagement, both in-store and online.