Over the past few years, oil made a comeback on centre stage and progressively entered various segments (face care, body care, hair care, nail care...) to provide a large area of benefits (massage, nutrition, slimming, cleanser…). To reinvent this millennial product, Capsum has combined its different microfluidic technologies: ReoBulle (oil droplets with a light gel consistency), SoftDrop (invisible microcapsules stabilized without surfactants that allow to create non-greasy and non-sticky oils), NeoPearl (capsules of 2 or 4 mm in diameter, with and oil core protected under a fine alginate membrane).
Five innovative textures
To illustrate the potential of these technologies, the young Marseille-headquartered company showcased five new formulations based on hibiscus oil last week in its show-room in Paris:
- Huile fraîche infusion (oil in serum),
- Huile fraîche extrait (oil in bubbles),
- Huile fraîche gelée (oil in gel),
- Huile fraîche concentré (oil in Pearls),
- et Huile fraîche baume (oil in cream).
“By showcasing oil through unexpected shapes, microfluidic technologiess reinvent its sensory,” explains Capsum in a release. According to the company, these new textures will help to challenge common beliefs about oils.
For instance, the encapsulation of oil into hundreds of pearls or thousands of droplets allows keeping it “trapped” until the moment of application for a drop-by-drop release on skin, thus avoiding the mass effect responsible for oil’s greasy reputation.
Capsum’s Huile Fraîche collection also demonstrates that oils can be both elegant and sophisticated.