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Beauty brands urged to check UK’s leading packaging event

Beauty brands looking for the latest packaging products and knowledge, whether that’s sustainability solutions, e-commerce advice, new print effects and formats or materials developments, will not want to miss Packaging Innovations (Inc. Ecopack and Contract Pack), Empack and Label&Print 2017. The show returns to NEC Birmingham on 1 & 2 March with over 350 exhibitors, masses of show features and 30 hours of free educational content.

Show Features

Beauty brands need to make their consumers’ lives easier and reduce their environmental impact, whilst still producing aesthetically very pleasing, if not luxurious looking, products. The two-day event is designed to meet this tough agenda with a series of unmissable features providing visitors with invaluable opportunities to learn the latest trends and solutions from influential names in the packaging industry.

If you’re looking for packaging developments designed to engage consumers whilst meeting sustainability targets, be sure to visit the Ecopack Challenge. This Dragons’ Den style session will feature four short-listed companies demonstrating their latest environmentally responsible packaging ideas to a panel of experts and show visitors. The winner will have the opportunity to develop their idea with Marks & Spencer.

David Wiggins of DRW Packaging Consultants will host the new Inclusivity feature examining how packaging can be more inclusive at the design stage to better meet customers’ needs and maximise appeal.

Another highlight of the 2017 show is the Packaging Consultancy Clinic, which is being hosted by the Packaging Society. Here visitors can get one-to-one personalised advice on any aspect of their packaging.

Educational Seminars

The show will also host five seminar theatres packed with over 30 hours of free-to-attend educational content. The sessions are being delivered by packaging industry leaders and big brands, from companies such as Amazon, GSK, Co-Op, Innocent Drinks, Lucozade Ribena Suntory and Coca-Cola.

The sessions include two of the world’s leading exponents of e-commerce packaging, Amazon’s Brent Nelson, Senior Manager of WW Packaging, Sustainability, and Justine Mahler, Manager of WW Packaging, Sustainability, who will give visitors an insight into the best-in-class solutions when designing packaging for e-commerce.

Plus, Innocent Drinks Sustainability Manager, Simon Reid, will present ‘Leaving things better than we find them’. During his talk, Simon will look at how Innocent ensures its supply chain meets environmental and social minimum standards and is constantly striving to reduce waste and the amount of energy and water it uses.

Full Show Floor

In addition to this there will be a full show floor featuring hundreds of exhibitors and all the latest innovations. From new pack concepts, finishes, materials, caps, closures and inks through to tamper evident seals, plus design and contract packing services.

Registration is now open. To register for free, please visit www.easyfairs.com/PIUK, www.easyfairs.com/EmpackUK and www.easyfairs.com/Label&PrintUK or via the show team on +44 (0)20 8843 8800 or PackagingUK@easyfairs.com.

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