Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Athleisure trend moves into make-up

Active wear today is no longer exclusive to athletic apparel; recent growth in key make-up categories coincides with the rising popularity of makeup as the latest workout essential, reveals The NPD Group.

U.S. prestige makeup sales increased by 11 percent to US$7.6 billion in the 12 months ending February 2017, accounting for over 80 percent of total industry gains. Photo: © Eugene Partyzan / shutterstock.com

U.S. prestige makeup sales increased by 11 percent to US$7.6 billion in the 12 months ending February 2017, accounting for over 80 percent of total industry gains. Photo: © Eugene Partyzan / shutterstock.com

In the U.S., prestige makeup sales increased by 11 percent to $7.6 billion in the 12 months ending February 2017, accounting for over 80 percent of total industry gains [1], according to global information company The NPD Group. Growth in foundation, primers, eye brow, and lip colour products, as well as those formulated to be long-lasting and waterproof, are playing into the trend.

Image-driven society

In today’s image-driven society, the bar has been raised to maintain a perfected ‘natural’ appearance virtually around the clock,” said Karen Grant, global beauty industry analyst, The NPD Group. “With heightened focus on appearance, the door opens for manufacturers and retailers to fill the need for consumers seeking increased usage of beauty products that can hold up to the rigors of our active lives - including a workout - to look good before, during, and after working out.

Beauty’s fastest-growing category

Foundation sales grew by 8 percent in the US during this period, driven by long wear foundation and those with added benefits. Long wear foundation sales increased by 13 percent, while basic foundation saw a decline. Concealer sales increased by 17 percent and powder by 7 percent, the latter which has now surpassed blush sales. Completing the makeup package, growth in eye brow makeup accelerated to 31 percent and lip colour sales increased by 18 percent.

According to The NPD Group, makeup has seen sales increases for products designed specifically to help makeup last; primer sales for the face (+16 percent), eyes (+6 percent), and even lips (+23 percent) have grown. Waterproof mascara (+16 percent) and eyeliner (+7 percent) led the gains in their respective categories. To freshen up after a workout, dry shampoo sales increased by 66 percent [2].

Footnotes

[1] Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, 12 months ending February 2017

[2] Data from The NPD Group’s prestige skincare category. Dry Shampoo analysis is based on a manual search for products with dry shampoo in the description.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

An art exhibition with perfume at its heart

From 21st June to 17th September 2017 an exhibition dedicated to perfume is held at the Somerset House in London with the partnership of Givaudan Fragrances, Coty, Liberty and Peroni Ambra. The galleries will transform into a series a scent-based installations showcasing the inspirations and skills of modern perfumery. The exhibition (...)

read more
job opportunities
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of rent - (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Luxe Pack Monaco 2016 - Show Report
30.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close