Albéa Fast-Track Beauty offer gets bigger

V.G.

11 February 2019

Albéa continues to adapt its offer to structural changes in the international beauty market. To meet the needs of increased agility and faster speed to market, the cosmetic packaging giant is expanding its Fast-Track Beauty offering with new references.

There are no less than 18 new make-up applicators - 16 fibre and plastic mascara brushes and two gloss applicators - now available within four weeks (after artwork validation or for re-orders for a selection of decoration and specifications) in quantities from 5,000 to 25,000 units.

All the new applicators are manufactured in Albéa’s Bottanuco factory, in Italy, the group’s worldwide centre of excellence for mascaras, lipgloss and eyeliners applicators.

“The beauty market is going faster: new brands, more product launches, shorter development time, faster deliveries, ever-changing trends – speed is the new black,” explains Albéa in a statement.

Fast-Track tubes too

Consisting of a selection of packaging, applicators and solutions and intended to speed up launches, Albéa’s Fast-Track Beauty offer also includes a series of tubes produced by the group. There are currently 14 product references, ready-to-go tube packaging (small runs from 1,000 to 9,000 units), available to be delivered across Europe within a maximum delay of four weeks. The references were specially selected for skincare and makeup lines based on the quality of their designs and suitability to e-commerce. For instance, in order to prevent any risk of leakage when the products are sent to consumers all over the world, all the tubes and caps in the range offer tamper-proof opening.

Made in Albéa’s Tortona facility (Italy), all the tubes in the Fast-Track range are fully customizable from tube to cap through digital printing options.

Launched in 2017, to address the growing demand for Full Service and time-to-market requirements, especially in the make-up segment, Albéa’s first Fast Track Beauty collection was introduced at the 2017 edition of the MakeUp in Paris trade show.

“Fast Track Beauty is a unique selection of packaging and solutions from among our bestselling products and in line with the world’s latest trends they are available here-and-now, with low minimum order quantities, short delivery time, customization options that our experts recommend,” highlights the company.