Maker of prestige formulations for men, Zirh, has chosen Rexam’s Sof’Airless for its new Zirh Platinum skin treatment products: Zirh Platinum Repair Deep Wrinkle Concentrate (30 ml), Total Re-Charge Moisturizer (50 ml), and Revive Under Eye Complex (15 ml). In keeping with the brand’s tradition of retail exclusivity, initial U.S. sales of Zirh Platinum will be limited to Barney’s stores.

Airless pumps are fit well with today’s most fragile formulations using natural oils, extracts or botanicals such as Zirh’s.

Zirh Platinum Repair Deep Wrinkle Concentrate, using Rexam’s Sof’Airless assembly