New sales offices in Barcelona and Moscow

Latest decisions to date, the opening in July of two sales offices in Moscow and Barcelona and the impending arrival of two new employees in Paris.

Latest product to have been launched on the market, a brand new and very clever foundation distributor for Maybelline and its product Instant Age Rewind. "A rare piece of technology," explains Jean-Robert Bonneil, Topline Europe, "which comes in the form of a transparent bottle with a collar you just need to turn to allow the juice to rise, with the help of a piston, through convoluted foam which can then be used as an applicator." And the so-called foam was not that easy to achieve since it was previously flocked to allow smooth application of the foundation on the skin.

Maybelline, Instant Age Rewind

Two new production plants in 2010

For its part, the parent company in the United States has continued the development of its industrial potential with the opening of a new packaging plant in Mexico and the recent take over, last July, of a plastic injection plant, Motor City Plastics in Dundee, Michigan, whose strong point is bi-injection, and even tri-injection.