From September 28 to October 2 in Paris took place the third edition of Rives de la Beauté, an event dedicated to the creativity and the expertise within the beauty industry, on all levels: perfumers, colourists, photographers, designers, makeup artists, consultants, scientists, formulators, and so on. The objectives: to stage the expertise of all professionals, to highlight all the operators of this sector, and give to a public of discerning consumers and professionals the opportunity to create new links and dialogues in our transforming global environment.

For participants - brands of the different areas of beauty (cosmetics, health care, perfumes and wellbeing) and insiders of business related activities, ready to bring bridges between their various specialities - it was a particularly interesting opportunity to reach a wide audience, beyond the unifying impact of an official celebration week. From the left bank to the right bank, the circuit was organised as an open and inspiring itinerary through Paris, featuring selected venues, exhibitions, installations and special treats.

"By the very essence of its culture and history, Paris might well be the only place in the world where so many people working with and in beauty are united. Rives de la Beauté, had as its main objective to crystallize and to give form to this conspicuous fact," said the organizers.