In a move “to globally expand corporate social responsibility (CSR) activities through cosmetics and beauty care,Shiseido will open three beauty advice centres in April under the name “Shiseido Life Quality Beauty Centers”. The facilities will be located in Shanghai (China), and in Taipei and Kaohsiung (Taiwan). At the same time, the existing Social Beauty Care Center located within the company’s Head Office Building in Tokyo’s Ginza district will be renamed to Shiseido Life Quality Beauty Center in Tokyo.

These Beauty Centers will provide makeup advice to individuals with serious skin concerns such as birthmarks, vitiligo and scarring. Consultations will be conducted by appointment in a private, one-on-one setting.

The Shiseido Life Quality Beauty Centers will serve as operation bases for the “Shiseido Life Quality Beauty Program”.

Shiseido Life Quality Beauty Center - © Shiseido