Bottega Verde’s Uomo Energy Power anti-wrinkle, anti-stress formulation, and Kelemata’s Victor anti-fatigue cold cream both recently reached European retail shelves utilizing Rexam’s Prodigio standard airless lotion pump.
The Bottega Verde product was customized with matching electric-blue actuator and tank, while the Kelemata entry was created with a black actuator and green-labelled tank.
“Prodigio is designed with a large decoration area, for optimal point-of-sale impact and profitability,” comments Virginie Lemeunier, Product Manager - Lotion, Rexam Personal Care. “The Prodigio looks great on the retail shelf, and offers true consumer benefits, through elimination of drips, clogs and product contamination,” she adds.
Actually, the Prodigio features most of the interesting characteristics of airless pumps plus series of innovations proposed by Rexam.
For instance, Rexam’s proprietary, air-proof CleanPoint dispensing technology features a mechanically-closed actuator channel that keeps the lotion exit-point neat, clear and free of messy build-up. The mechanism primes and pumps flawlessly, slides back after every actuation, and prevents product return after air or skin contact.
The Prodigio can dispense precise dosage of today’s fragile, viscous formulations, thanks to wider internal channels, and is designed to withstand high-speed atmospheric filling and other processes.
Furthermore, to ensure the neutrality of this 100 percent recyclable lotion pump, the Prodigio pump is fitted with polypropylene and polyethylene components. There is no elastomer or metal contact with the lotion.
New launches are expected in 2009 Rexam says.
