Odin New York will be launched in Europe this fall, strongly affirming its aim to make their mark on the market of niche men’s fragrances. The four fragrances of the range will be available in France at Colette Paris [1] in September.

Odin New York is initially a100% men’s fashion concept. The first boutique opened boutique in 2004 in the East Village of Manhattan. It quickly becomes a trendsetting place, where finding a range of collections from established as well as emerging talented designers. Odin New York has received several awards, including the Best Men’s Fashion Store award in 2007 and opened at 199 Lafayette street with a larger (flagship) space at the intersection of Soho, Nolita, and Chinatown, as well as in the West Village, 750 Greenwich Street.

Odin’s founders, Eddy Chai and Paul Birardi, have prolonged their concept into new territories through Pas de Deux, an outlet focusing on women’s fashion, and Den, a concept store focusing on design. The launch of the fragrances follows the same path, with the aim of building a brand offering a real added value to compete with other premium offers, at the opposite to what sometimes happens in the world of private labels.

The range features four fragrances, identified by a name and number: 01 Nomad, 02 Owari, 03 Century, and 04 Petrana. The four fragrances were created by a Drom’s team of perfumers: Kevin James Vespoor for Nomad and Century, Pierre-Constantin Guéros for Owari, and Jean-Claude Deville for Petrana, the latest addition to the range.

The Odin line will be launched in selected premium retailers in the main European capitals, starting from Paris, Rome, Berlin, Amsterdam and London.