Global colour cosmetics market is projected to reach 30.74 billion euros in five years.
“Characteristic growth drivers, which currently remained dormant as a result of the weak economic climate, are all forecasted to spring back into action in the post recession period,” reveals markets research firm, Global Industry Analysts in a report titled Color Cosmetics: A Global Strategic Business Report.
According to the survey, Europe and Asia-Pacific should have the highest rates of consumption and will dominate the global colour cosmetics market.
“It is only natural then in such conditions for MakeUp in Paris to become a true success,” say the organisers.
The latest partners having registered apparently share this opinion. For Sleever International, MakeUp in Paris is “at last an event to address the challenges in the universe of make-up!” For Aircos “Meeting all the make-up specialists is a excellent initiative we didn’t want to miss!”
MakeUp in Paris will also be the opportunity to come exchange ideas and debate on the latest make-up topics. Key conferences will take place during these two days, in particular regarding colours with exchanges between Michel Pastoureau, historian specialized in the history of colours, emblems and symbols, Director of studies at the Ecole des Hautes Etudes en Sciences Sociales and at the Ecole Pratique des Hautes Etudes and with Claude Vuillermet, Director and founder of the style agency Polyphème.
Both will try to show us the link there is between historical and sociological decryption of colour and that of its application / use in our daily life: food, personal goods, household goods, architecture, beauty, personal care, etc.
According to them, “Nowadays, it has become essential to use colour codes subtly as they are constantly evolving, linking them to matter, to product, while freeing oneself from automatisms, received ideas in order to optimize colour enabling it to be a vehicle of emotion used by the creator, designer, engineer to create a product.”
