The organisers of MakeUp in Paris have just unveiled the answers to the questions they sent to the 1,400 visitors who attended the first edition.

According to them, “Make Up In Paris was perceived as an awaited and most friendly trade show.” Visitors who wanted to discover, for most of them, trends and product innovations were fully satisfied with the information collected from participants. “This overall satisfaction is expressed by an almost unanimous desire to want to visit the 2011 edition, on June 23rd and 24th.

In addition 96% of visitors who answered enjoyed the friendly welcoming they received. “Overall from the scenography of the exhibition space to the catering services, visitors have expressed their total satisfaction (over 80%).

Another interesting aspect highlighted by this survey, visitors have appreciated to have the entire sector at their disposal, from formulation to packaging through full-service companies. Their visits were evenly distributed among the different categories of exhibitors.

For more than 70% of visitors, discovery of trends, new products and innovation were the reasons for their visit to this event.

For this already scheduled second visit, 65% of them would like to find even more innovations and trends and 59% of them more exhibitors. “We promise, they won’t be disappointed,” claim the organisers.