Lessonia, the French specialist of ingredients and natural formulas, is strengthening its international presence by opening an office in Hong Kong. "The purpose is obviously to be able to discuss more easily and directly with clients in the area, China, Hong Kong, Korea, Japan and Thailand," explains Christophe Wincler, the CEO of the company.

Sébastien Guillotin will be in charge of the Hong Kong office which opened early October. The new branch complements the system already implemented in Mexico City and which is in charge of the entire American market including the United States, Mexico and, of course, Brazil, which is a priority for Lessonia.

Flawless and uniform complexion

Also present at the Cosmoprof Asia, which was held in Hong Kong from 9 to 11 November 2011, the company based in Brittany, near Brest, also presented Luminous Rice, its new line, specifically designed for Asian markets. The range comprises 17 products, for the face and the body perfectly in line with the big current trend in Asian markets: the search for a flawless and uniform complexion. Also showcased on the stand of the company: a BB Cream and a range of peel-off masks for the face and the body.

"To facilitate the creation of their ranges, we also offer our customers to use pre-defined protocols, they can then complete according to the desired positioning," emphasised Wincler. An approach that has already proven its worth and helped Lessonia conquer significant market share in the spa segment.

Finally, Lessonia plans to continue diversifying its offering in the field of natural make-up. "We have a real legitimacy in this area, with an original and unique offer of natural pigments and quality textures."