On the 7 and 8 April, L’Oréal organized two open days in collaboration with five suppliers invited to the group’s headquarters to present exclusive packaging innovations.

Philippe Thuvien (Director Packaging & Development) and Barbara Lavernos (Director General Purchasing), L’Oréal

At L’Oréal, we are told that this internal event, which put in direct touch decision makers and suppliers, was for the group the "starting signal" of a new kind of approach regarding relations between L’Oreal and its suppliers, with as a main principle an "amplification of the collaborative process".

The operation named "Cherrypack" is in any case a first for L’Oreal group, where people are convinced that the ability of providers to offer new technologies, develop innovative solutions or to integrate environmental criteria are as many key factors taking a part in the success of launches carried out by the group.

Concretely, five suppliers of international dimension - Alcan Packaging Beauty, AptarGroup, Yonwoo, HCT, and Autajon - were selected by both the Purchasing Department and the Packaging & Development Department, to present their innovations.

Overall, a hundred packaging innovations were presented to some 350 people belonging to the group (members of the General Management, International directors of brands accounting for 85% of the Group’s turnover, R & D teams).

However, this operation was not only aimed at reorienting and improving the relationship between L’Oreal and its suppliers. Very specifically, it was also to allow the Group to set up a differentiating offer which would anticipate consumer expectations. Among the innovations on display some of them will therefore be retained for future developments that L’Oreal wishes to roll out on the market in less than a year, as exclusive products of course.