Innovation driven market
“Characteristic growth drivers, such as, higher disposable incomes, propensity to spend, deeper product penetration among youth, and preference towards expensive formulations, which currently lie dormant as a result of the weak economic climate, are all forecast to spring back into action in the post recession period,” reveals markets research firm Global Industry Analysts in a new report titled Color Cosmetics: A Global Strategic Business Report.
Europe and Asia-Pacific have the strongest consummation rates and dominate the global colour cosmetics market.
Colour cosmetic is a dynamic segment driven by innovation. Formulators are creating sophisticated products to offer multiple benefits such as moisturisation, UV protection, aging treatment, long-lasting effects, ease of use, and convenience. As a consequence, the delineation between skin care and colour cosmetics continues to fade, as consumers look beyond dynamic colour, and luminescence effects of colour cosmetics. Also, cosmetic products that include natural, and organic ingredients such as plant extracts, and vitamin E are rising in popularity, and make-up products are also affected by the trend.
Make-up trends
Foundations have shied away from the use of heavy opaque pigments, to incorporate light-capturing crystals, such as mother-of-pearl, topaz, and rose quartz, in order to produce a perfect skin illusion, without the feel and look of makeup. Foundations have also become more closely allied with skin care product formulations.
Intense lip colour, non-smudge wet look formulas, and colours enriched with vitamins A, C and E have proved to be popular. Manufacturers eyeing a gold mine of opportunity to pump their sales would need to combine shimmering, shiny textures, long-lasting formula, and caring properties, in a convenient stick form for easy application. Eye make-up is one of the fastest growing categories with lot of new battery operated mascaras providing volumizing and wet look features.
