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The second edition of MakeUp in LosAngeles will open its doors on February 8 and 9, 2017 at the Quixote Studios.

MakeUp in Los Angeles bets on the dynamism of the West Coast

The second edition of MakeUp in LosAngeles will open its doors on February 8 and 9, 2017 at the Quixote Studios. “Never before had the West Coast been so much the centre of interest of an entire makeup industry, in search of fresh ideas and innovations. And never before had there been such dynamism in the makeup industry,” say the (...)

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The Cosmetic Industry: The importance of mastering its product innovation cycle

Noémie Régnier
The Cosmetic Industry: The importance of mastering its product innovation cycle

Today, in order to remain competitive, companies in the cosmetics industry must, more than ever, be attentive to changes in the market. Whether that be in terms of trend or of innovation. Faced with the accelerating product development cycles, a lack of collaboration between the various departments or even dispersed or even (...)

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